Insights
Change Is Inevitable
We’ve been building brands long enough to know that change is inevitable. That’s why we make it our business to know what’s next for yours.
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How Will Changing Privacy Laws Impact Your 2024 Digital Marketing Strategy?
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Bailey Video Podcast: How Supply Chain Can Impact Brand Perception
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Many Brands Claim to Be Customer-Centric. Is Yours?
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Is Gen Z Rewriting the B2B Digital Marketing Playbook? These Are the Top 5 Trends for 2023.
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Who Is Winning the B2B Digital Marketing Race?
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How Will Social Advertising Change in 2023? We Explore Six Top Trends.
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Innovation through Disruption: Changing Consumer Behavior in Traditional Categories
![2 people pointing at data on an enlarged mobile device while holding mobile devices.](https://baileygp.com/wp-content/uploads/Bailey-Brand-Consulting-Mobile-Friendly-SEO-Thumbnail-2x.jpg)
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How Can Mobile-Friendly SEO Support Your Overall SEO Strategy?
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Does Your Brand Need A Tagline?
![Making digital marketing work for you](https://baileygp.com/wp-content/uploads/Bailey-Brand-Consulting-Digital-Marketing-Thumbnail-2x.jpg)
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Making Digital Marketing Work for You
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What Is the Value of Corporate Storytelling?
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The Brand Value of Transparency
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Bailey Video Podcast: How Can Agile Research Help Build Your Brand?
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What Is the Difference between a Brand’s Purpose and Its Value Proposition?
![Bailey Brand Strategy Buyer Journey Thumbnail](https://baileygp.com/wp-content/uploads/Charlie-Cole-Thumbnail@2x-100.jpg)
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Bailey Video Podcast: How Can Brand Strategy Enhance the Buyer Journey?
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Making Brands Human
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Bailey Video Podcast: How Brand Purpose Impacts Employees
![Bailey Brand](https://baileygp.com/wp-content/uploads/internal-branding-thumbnail@2x-700x627.png)
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The Importance of Internal Branding
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Branding During Mergers & Acquisitions: Beating the Odds
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Website Growth Stuck on Pause? Improve SEO Rankings with Video
![Bailey Brand Branding for Mergers and Acquisitions Thumbnail](https://baileygp.com/wp-content/uploads/Mergers_Acquisitions_Thumbnail@2x.jpg)
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Seize Control: Strategy, Story and Branding for Mergers and Acquisitions
![Bailey Brand Leadership & Brand Purpose Thumbnail](https://baileygp.com/wp-content/uploads/Final-Leadership-Podcast-Thumbnail@2x.jpg)
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Bailey Video Podcast: How Can Leadership Help Drive Brand Purpose?
![Bailey Brand Consulting Brand Purpose Podcast](https://baileygp.com/wp-content/uploads/Brand_Purpose_Podcast_ThumbnailImage@2x.jpg)
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Bailey Video Podcast: Why Is Brand Purpose So Important?
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What Is Omnichannel Marketing and What Does It Mean for Your Brand?
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What Is Social Listening? Acknowledging the Person Behind the Datapoint
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From Numbers to Narrative: How Brands Can Use Data-Driven Insights to Tell Compelling Stories
![Bailey Brand Lead Nurturing Image](https://baileygp.com/wp-content/uploads/BaileyBrandConsulting_LeadNurtureArticle.jpg)
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No Lead Left Behind: Lead Nurturing & Optimizing the Consumer’s Journey
![Bailey Brand Consumer Journey Thumbnail](https://baileygp.com/wp-content/uploads/BGMKT_ConsumerJourney_Thumbnail@2x.png)
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The Consumer Journey Is Increasingly Self-Directed. Should Brands Be Worried?
![Bailey Brand Brand Purpose Thumbnail](https://baileygp.com/wp-content/uploads/BGMKT_JoBS_Thumbnail.jpg)
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Bailey Published in the Journal of Brand Strategy: Read Our Article on Putting Brand Purpose Into Practice
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Battle of the Brands: How Digital Is Driving Big Changes to B2B Brand Strategy
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Emerging from the Storm: 2021 Digital Marketing Trends for Consumer Brands
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Press Pause: How Brands Can Evaluate Digital Video Marketing Trends
![Bailey Brand Email Marketing Thumbnail](https://baileygp.com/wp-content/uploads/EmailMkt_Thumbnail@2x.jpg)
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Inbox Standout: How Email Marketing Can Help Build Your Brand
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Is Your Brand Blog a Soapbox or a Stumbling Block?
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Brand Naming: How to Create an Impactful Name That’s Strategically On Point
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Is Your SEO Strategy Proactive Enough? Why You Should Already Be Preparing for the 2021 Google Core Web Vitals Update
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Social Media Usage Is Surging—How Should Your Brand Respond?
![Bailey Brand consulting Digital Video Continues to Dominate](https://baileygp.com/wp-content/uploads/VideoDominatesThumbnail@2x-1.jpg)
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Why Digital Video Continues to Dominate in 2020
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What Makes You Unique? Branding Commodities Can Make You Stand Out
![bailey brand consulting consumer trust blog](https://baileygp.com/wp-content/uploads/BuildingTrustThumbnail@2x@2x.jpg)
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Is Your Brand All Talk and No Action? Why Consumer Trust Is Harder to Earn Than Ever
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Purpose Over Panic: How Brand Purpose Drives Trust to Build Loyalty
![Bailey Brand consulting brick and mortar vs ecommerce article](https://baileygp.com/wp-content/uploads/BrickVSonline_thumbnail@2x.jpg)
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State of the Cart: Brick-and-Mortar vs. Ecommerce
![Bailey Brand consulting California Consumer Privacy Act tablet magnifying glass](https://baileygp.com/wp-content/uploads/CPAA_thumbnail@2x@2x.jpg)
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What Does the California Consumer Privacy Act Mean for Your Business?
![Bailey Brand consulting video brand](https://baileygp.com/wp-content/uploads/Video2_thumbnail@2x.jpg)
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Why Brands Can’t Afford to Ignore Video
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Branding Cannabis: How to Approach Branding Newly Legal Products
![Bailey Brand Design Trends Revisited Colorful Paint](https://baileygp.com/wp-content/uploads/BrandTrendsRecap_thumbnail.jpg)
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Design Trends Revisited: Our Top Five Trends For 2019
![Bailey Brand consulting teen group](https://baileygp.com/wp-content/uploads/GenZ_thumbnail.jpg)
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Who is Generation Z?
![Bailey Brand consulting call to actions](https://baileygp.com/wp-content/uploads/Micromoments_thumbnail@2x.jpg)
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Marketing for Micromoments in the Mobile Age
![Bailey Brand consulting sense](https://baileygp.com/wp-content/uploads/BrandingBySenses_thumbnail@2x.jpg)
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Branding by Senses: What Role Can Audio Play?
![Bailey Brand consulting city tablet](https://baileygp.com/wp-content/uploads/Augmented_Reality_thumbnail.jpg)
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How To Use Augmented Reality in Branding to Provide a Lasting Impression
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Why Is Information Architecture So Important?
![Bailey Brand consulting bonsai tree](https://baileygp.com/wp-content/uploads/Killing_Brands_thumbnail@2x-1.jpg)
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When is Killing a Brand Good for Business?
![Bailey Brand consulting speaker](https://baileygp.com/wp-content/uploads/Voice_Assistant_thumbnail@2x.jpg)
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What does Voice Technology Mean for Branding?
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Brand Design Roundup: Five Key Trends for 2019
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Making your B2B brand stand out: simplifying the complex
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The implications of blockchain for brand marketing
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Deeper metrics driving SEO success
![Bailey Brand consulting brand name](https://baileygp.com/wp-content/uploads/BGMKT_On_Brand_Naming_thumbnail@2x-400x359.jpg)
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How hard is it to name a brand?
![Bailey Brand](https://baileygp.com/wp-content/uploads/Consumer-Identity-thumbnail@2x-1-700x628.jpg)
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Consumer identity: What do brands say about you?
![Bailey Brand](https://baileygp.com/wp-content/uploads/boomersMillennials-thumbnail@2x-700x628.jpg)
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Baby Boomers Versus Millennials
![Bailey Brand](https://baileygp.com/wp-content/uploads/global-branding-thumbnail-f@2x-700x628.jpg)
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Going global and working local: How to balance both
![Bailey Brand](https://baileygp.com/wp-content/uploads/packaging-roi-thumbnail@2x-700x628.jpg)
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Analysis: The high ROI of package design
![Bailey Brand](https://baileygp.com/wp-content/uploads/legal-rebranding-thumbnail@2x-700x628.jpg)
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Rebranding? Think like an IP attorney
![Bailey Brand](https://baileygp.com/wp-content/uploads/internally-rolling-out-your-brand-thumbnail@2x-700x628.jpg)
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Internally rolling out your brand: Top 5 Tips
![Bailey Brand](https://baileygp.com/wp-content/uploads/consistent-brand-thumbnail-f@2x-700x628.jpg)
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Customers don’t get bored of your brand as quickly as you
![Bailey Brand](https://baileygp.com/wp-content/uploads/ecommerce-thumbnail@2x-700x628.jpg)
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Three top tips for improving your e-commerce site
![Bailey Brand](https://baileygp.com/wp-content/uploads/brand-extention-thumbnail-700x626.png)
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How far can you extend your brand?
![Bailey Brand](https://baileygp.com/wp-content/uploads/b2b_branding_thumbnail_@2x-700x627.jpg)
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B2B branding: Excelling at expertise
![Bailey Brand](https://baileygp.com/wp-content/uploads/mobile-first-thumbnail@2x-700x626.jpg)
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50% of global web traffic comes from mobile
![Bailey Brand](https://baileygp.com/wp-content/uploads/seamless-business-thumbnail@2x-700x627.jpg)
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Keeping things simple: Competing for brand loyalty in a seamless world
![Bailey Brand](https://baileygp.com/wp-content/uploads/showrooms-thumbnail@2x-700x626.jpg)
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Should my store just be for show?
![Bailey Brand](https://baileygp.com/wp-content/uploads/internal-branding-thumbnail@2x-700x627.png)
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The Importance of Internal Branding
![Bailey Brand](https://baileygp.com/wp-content/uploads/choices_thumbnail_@2x-700x627.jpg)
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When too many choices means no choice at all: How to stand out in the crowd
![Bailey Brand](https://baileygp.com/wp-content/uploads/made_in_america_thumbnail_@2x-700x627.jpg)
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How we made it here: American production narratives and their implications for brands
![Bailey Brand](https://baileygp.com/wp-content/uploads/social_media_community_thumbnail_@2x-700x627.jpg)
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Likes are not enough: Maximizing social media by building branded communities
![Bailey Brand](https://baileygp.com/wp-content/uploads/direct_to_consumer_thumbnail_@2x-700x627-1.jpg)
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Is going direct to consumers an opportunity or a threat for your business?
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Times they are a changing
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