About Us

Thinkers, Creators & Problem Solvers

When you partner with Bailey Brand Consulting, you get a team with passion, creativity, insight and experience – strategic thinkers, creative problem-solvers and world-class designers dedicated to cutting-edge brand strategy and creative solutions to help grow your business. We are an independent brand agency that has partnered with hundreds of leading organizations locally in Philadelphia, across the country and around the world since we started in 1985. How can we help your brand?

Our best assets: Our people

Experience. Passion. Creativity. Insight. You’ll see it through your interactions with our team. They work to get to know your business. We invite you to get to know them.

Chris Bailey
Chris Bailey
President & CEO

Chris founded the firm in 1985. As President and CEO, Chris is responsible for the overall management and direction of the firm including shaping and implementing vision and mission. Throughout his career, Chris has led a variety of branding initiatives for clients ranging from Fortune 500 companies to promising start-up ventures.

 

Chris and his firm serve clients representing a wide range of business categories such as electronics, consumer packaged goods, financial services, foodservice, hardware, lodging, pharmaceuticals and transportation. His clients have included Wegmans, Aetna, Robert Bosch Tool Corporation, The Coca-Cola Company, Endurance Specialty Holdings, GS1 US and GS1 Global, Johnson & Johnson, Kozy Shack, Marriott Corporation, NCI Building Systems, Martin Guitar, Merial, Maxell Corporation of America, PMA Companies, Sam’s Club, Twinings, Suncast, Pfizer Inc., University of Pennsylvania, Welch’s, Vectrix Corporation and Wills Eye Hospital. The firm has been recognized for its branding expertise through awards and recognition from organizations such as AIGA, American Corporate Identity and the London International Advertising Awards.

 

A recognized branding expert, Chris has authored articles for periodicals, such as World Trademark Review and The Journal of Brand Strategy; he has contributed to books on food and pharmaceutical marketing; and he has spoken on branding, environmental branding and brand package design. He is a co-founder of GDS, a global alliance of three independent branding firms with locations in Asia, Europe and North America. GDS provides a global reach for each of the member firms. He is a member of the Fox Management Consulting Advisory Group at Temple University’s Fox School of Business, and holds memberships in several industry associations including the National Retail Federation (NRF) and the Design Management Institute (DMI). Chris is a graduate of the Rochester Institute of Technology, is a Distinguished Alumni Award recipient and is a member of the Advisory Board for the School of Design. Chris is married with two children and resides in Gwynedd Valley, Pennsylvania.

Jamie Gailewicz
Jamie Gailewicz
VP of Client Services

As Vice President of Client Services at Bailey Brand Consulting, Jamie is intimately involved in Bailey’s ongoing management and support of our clients by delivering cutting-edge branding and marketing strategies and creative solutions to promote the growth of their business and to drive outstanding results. Across his career, he has developed and implemented marketing and branding programs in sectors including Health Care & Pharmaceutical, Hardware, Consumer Package Goods, Consumer Electronics, Spirits, Retail, Financial Services, Technology and Institutions & Non-Profits.

 

A passionate team leader, Jamie enjoys inspiring his account services team as well as managing cross-functional teams at Bailey to ensure excellent client service and second-to-none strategic brand counseling.

 

Jamie graduated from Ohio University and was elected to the Philadelphia MS Leadership Class of 2007. Jamie loves spending time with his wife and son, traveling and playing sports.

Steve Perry
Steve Perry
Creative Director

Steve is proof that you can stay in one place without standing still. Since joining Bailey Brand Consulting in 1991, Steve has grown from Designer to Creative Director. Today, he has more than 25 years of experience developing visual solutions to strategic problems. He’s led teams that have produced award-winning work for a variety of clients—including Johnson & Johnson, Crown Holdings, Yuengling, Canopy Animal Health, Twinings Tea and p.i.n.k. Vodka—and even holds a few patents for structural packaging he’s designed along the way.

A longtime member of The American Institute of Graphic Arts (AIGA) and a former member of the executive board of AIGA Philadelphia, Steve currently serves on the advisory boards for Package Design Magazine and the Jefferson University Design Department. His work has been featured in PRINT, HOW, Graphic Design USA, Communication Arts and Applied Arts, and he has received scores of regional and national awards, including the London International Advertising Gold Award, Fraser Paper Design Inspiration Award and top honors in the HOW Self Promotion Competition. Steve and his team also developed Drop-In SoapStix—a sustainable product concept and packaging that took the Grand Prize in the PackExpo Project 2020 Package of the Future competition.

Steve holds a B.A. in Graphic Design from Pennsylvania State University. In addition to traveling globally (he’s visited 19 countries across three continents), he has been an avid mountain biker and once rode with Gary Fisher, who is credited as the father of the sport. These days, you can find Steve on the field coaching youth soccer or on the trails in his role as Assistant Scoutmaster for Troop 98, Whitpain, PA.

Jenn Lucas
Jenn Lucas
Director of Finance & Administration

As Director of Finance & Administration at Bailey Brand Consulting, Jenn Lucas manages all financial and human resources aspects of the company, both internally and externally. Jenn has been with Bailey for over 15 years, beginning her career as Invoicing Coordinator.

 

Jenn attended Pennsylvania State University, and has worked in the advertising/branding community for 20+ years. She is inspired by her creative and passionate colleagues, and enjoys working with the close-knit, high-energy Bailey team.

 

With two busy sons, Jenn doesn’t have much spare time, but she spends it traveling and relaxing with friends and family. Jenn lives with her family in Plymouth Meeting, PA.

Kristen Haines
Kristen Haines
Director of Strategy

As Director of Strategy, Kristen focuses on building value, creating meaningful consumer experiences and driving business growth through the development of major marketing initiatives for our clients. She is responsible for leading and overseeing all strategic efforts at Bailey, including business strategy, brand vision and strategy, go-to-market strategies, client growth, account financials and profitability while establishing and maintaining senior-level relationships as a true partner to our clients.

Kristen graduated from Georgetown University with a Bachelor of Science in Foreign Services. Throughout her career, she has developed brand strategy and led product marketing initiatives across a wide range of industries and verticals, including beauty and skincare, toys and licensed entertainment, home and garden products and e-commerce.

Kristen loves riding her motorcycle in the summer and skiing in winter. When she’s not out on the road or on the slopes, she enjoys reading and writing fantasy romance novels—as well as spending time with her husband, step-children and step-grandchild—and two dogs!

Mark Willis
Mark Willis
Director of Web Development

As Director of Web Development at Bailey, Mark leads website production initiatives for a range of clients, helping to drive brand strategy while building digitally fluent organizational cultures.

Mark carries a B.A. in Computer Science and English from Bucknell University and has more than two decades of experience leading web and digital teams in agency, institutional and corporate settings. He has led key web initiatives for innovative organizations across categories and verticals, including Harvard University and the Museum of Science, Boston, Discovery Education and McGraw Hill.

Mark is a global traveler (including ventures to Europe, South America and Africa), and a monumental soccer fan—from the English Premier League to the Hunter Soccer Club in Abington, Pennsylvania where his daughters play. He pursues painting, woodworking and other tangible arts to complement his digital craftsmanship. His dog, Penny, can be heard in the background of video meetings.

Amy Grove
Amy Grove
Associate Creative Director

Meet Amy Grove, artist and problem solver. Amy applies both passions as she helps Bailey Brand Consulting clients overcome challenges—from being lost in a crowded category to clarifying positioning and identity to delivering extreme packaging makeovers. She relishes the potential for what she calls “design accidents,” in which great design is discovered rather than created.

 

Amy’s experience with Bailey dates back over 20 years to when she was a college intern. She started as a full-time junior designer in 1994 and assumed her current role in 2011 (and she still loves being part of Bailey’s fun, talented team). In between, she founded and ran Amy Grove Design, which served Advanta Design Lab, Rev Group and Stellarvisions, among other clients.

 

Amy has taught in the Graphic Design Department of Moore College of Art & Design, and you can find her work in Designing Brand Identity by Alina Wheeler. She has a Bachelor of Arts in Art (Studio) from Wesleyan University, as well as a Bachelor of Fine Arts in Graphic Design from the University of the Arts.

Gary LaCroix
Gary LaCroix
Associate Creative Director

Gary LaCroix thrives on the challenge of strategically building and redefining brands. For over 20 years, Gary has fully immersed himself in a client’s business in order to gain a deep understanding of their brand and better connect to their customers. His vast experience working with a wide range of clients such as Twinings, Bracco, LG Electronics, Vectrix, Hylands, Johnson & Johnson, Pfizer, Bausch + Lomb, ERB, GS1, and NCI Building Systems gives him insight that allows him to help his creative teams find meaningful, breakthrough solutions.

 

Gary’s work has garnered numerous accolades, including awards from American Corporate Identity, American Graphic Design and American Package Design Awards. He also holds a few patents on structural designs, including an inverted bottle design for a line of Welch’s Jams and Preserves.

 

Gary received a BFA from the Rochester Institute of Technology, where he developed his passion for design and technology. A former Massachusetts native, Gary remains a dedicated Boston Red Sox and New England Patriots fan (to the dismay of our staff).

Eric Yeager
Eric Yeager
Associate Creative Director & Director of Media Production

As Associate Creative Director & Director of Media Production at Bailey, Eric is involved with all phases of a project from concept to creation. He enjoys coming up with creative solutions that communicate a client’s message in a smart and unique way. He has worked on a wide range of clients including Welch’s, Tastykake, Kozy Shack, McNeil Consumer Healthcare, Vectrix and the Greater Delaware Valley Chapter of the MS Society. In 2009, Eric participated in the Global Design Source Exchange Program and spent time working at khDesign in Offenbach, Germany, contributing to multiple projects across a number of German brands.

 

Eric also serves as a member of the Bailey internal marketing team. He is responsible for strategic planning, oversight and development of all materials that support the firm’s marketing efforts.

 

Eric graduated at the top of his class from Temple University’s Tyler School of Art with a B.F.A. in Graphic and Interactive Design. When he’s not working at Bailey, Eric can be found teaching design at Philadelphia University as an adjunct professor, working out at the gym or hanging out with friends and family.

Brian Scarborough
Brian Scarborough
Infrastructure Manager

As Infrastructure Manager at Bailey Brand Consulting, Brian is responsible for maintaining our computer network and the office around it, making any needed repairs or updates along the way. “Skipper” is a user-friendly guy with a penchant for sailing, and has been holding down our digital fort since July 2011.

 

Brian’s day-to-day role at Bailey varies. Some days he herds contractors for the latest office space reconfiguration, while other days he herds files on the servers. When he’s lucky, get gets to play with new laptops, iPads and iPhones.

 

Brian holds a BA in English literature, with minors in communications and business from Ursinus College. Prior to Bailey, he worked in desktop support at MetLife, Charming Shoppes, and Systems Solutions, Inc. Brian is an avid sea kayaker and loves to teach people the skills they need to feel comfortable exploring the water. In his free time, he builds and paddles a traditional Greenland kayak, and restores and sails old sailboats. Brian lives in Norristown with his friend, a cat.

Weezy Bailey
Weezy Bailey
Chief Barketing Officer

As Chief Barketing Officer, Weezy is a vocal and outspoken member of the firm. As she wanders the office looking for affection (and the occasional unattended sandwich), she’ll be sure to let you know whether you’ve given your projects—and her—enough attention.

Zarif Ahmed
Zarif Ahmed
Digital Marketing Manager

As a Digital Marketing Manager at Bailey, Zarif supports the Digital Marketing department to ensure our clients’ brand objectives and strategic needs are met across all digital channels.

Zarif first learned and fell in love with digital marketing while managing the e-commerce clothing brand, Springlyhub. He went on to earn a BBA in Marketing from the University of Toronto before selling his company and joining BeMo, a medical school admission consulting organization. There, he honed his skills managing multiple high-ticket consulting packages, supporting webinars and activating/optimizing all digital channels and emails. He also has experience in influencer marketing, sales and customer service.

Outside of work, Zarif enjoys playing with his cat and testing his strength in powerlifting competitions. He also cohosts a YouTube channel with his mom to share his love of cooking and his favorite recipes with the world.

Paula Jo Bowers
Paula Jo Bowers
Accounts Receivable Operations Manager

As Client Operations Specialist at Bailey Brand Consulting, Paula Jo Bowers is the nucleus of our creative operations. She works closely with every member of the team to help balance our workload and make sure projects flow in and out of the studio in an organized, timely fashion.

Paula is the Swiss Army knife of Bailey. She joined us as a junior designer in 1994 and after quickly rising to senior designer, has held various roles in design and implementation over the years. As our Implementation Analyst, she ambitiously developed, designed, and sourced the delivery system and kit cases to bring a Merial product to market. Paula loves a challenge and—luckily for us—she always seems to find a way to solve them.

Paula had a good idea about what she wanted to do with her life at a young age, telling her first grade teacher that she didn’t need to learn how to read because she was going to be an artist! She followed through and earned her Bachelor of Fine Arts from Kutztown University (and somehow she managed to learn to read along the way). Paula finds inspiration by bouncing ideas off of her daughter and playing with paper or clay.

Dawn Chrisman
Dawn Chrisman
Accounts Payable

As the Accounts Payable Coordinator at Bailey Brand Consulting, Dawn Chrisman is responsible for the total accounts payable process, corresponding with vendors and ensuring that all invoices are processed on a timely and accurate basis. She has been helping this unique engine run on all cylinders since 2000.

 

When she isn’t maintaining files or acting as executive admin when needed, Dawn is also the den mother to the entire Bailey troop. Her enjoyment of work at Bailey comes from the friendly and talented employees that frequently walk between her office and the double-decker bus, and it shows. Her door is always open to the team for great advice and a warm smile.

 

Prior to coming aboard Bailey, Dawn was an account assistant at Honeywell and then became a stay-at-home mom. She finds inspiration in her family, which now includes four beautiful grandchildren and would always rather be on the beach. In her free time, Dawn enjoys shopping and is an outspoken advocate of Philadelphia sports teams.

Geoff Falasca
Geoff Falasca
Senior Editor, Video Production

An Emmy-winning video editor, Geoff helps craft compelling visual narratives for a wide range of Bailey’s client partners. Working in close collaboration with the rest of the Video Production team, he creates high-quality and strategically on-point audio/video experiences, contributing his expertise as a storyteller from initial concept to final export and upload.

Geoff is a Kutztown graduate and an established industry veteran with years of experience partnering with major television networks such as CBS and MTV on a variety of high-profile projects and initiatives—including the development of an NBC docuseries titled Growing Greater Philadelphia.

When he’s not hard at work in the editing room, Geoff enjoys listening to music—and creating his own. He is also a consummate collector of vinyl records, books and vintage toys. Of course, nothing beats sniffing out rare finds with a fellow enthusiast—his Basset Hound, Otis, has a nose for the hobby too (even if he is a bit of a handful at times!)

Edward France
Edward France
Content Strategist & Proofreader

As a Content Strategist & Proofreader for Bailey, Edward creates compelling content for our clients and ensures clarity and technical accuracy across all assets and communications.

A recent M.A. graduate from West Virginia University, Edward has proven content writing capability, having authored everything from academic conference papers to digital brand content for literary journals. Originally hailing from the United Kingdom, Edward brings a transatlantic viewpoint to the Bailey team and fits in nicely among the office’s Anglophilic décor.

Outside of work, Edward engages with his love of stories and storytelling. When he isn’t reading science fiction or Shakespeare, he can often be found running tabletop role-playing games or acting onstage. He also spends plenty of time doting on his rescue Chihuahua, even if she does drive him up the wall on occasion.

Colin George
Colin George
Senior Content Strategist

As Senior Content Strategist at Bailey, Colin leads development of content strategy across multiple clients and a variety of formats and channels. From concept to copy, he crafts precise messaging strategies to capture a compelling and authentic tone of voice, build credibility and gravitas and drive an audience’s need to take action.

A graduate of Drexel University, Colin has contributed to countless digital and print campaigns as well as high-level branding initiatives for local and international brands including Twinings, Yuengling, Bimbo Bakeries, Suncast, Bulova, Blundstone, Temple University, GS1, and Verizon.

Colin has an eye for telling engaging stories bolstered by a background in film and screenwriting. A bona fide cinephile and silent film aficionado, he loves the big screen almost as much as his real world adventures. When wanderlust isn’t taking him to far off places like Annapurna Base Camp, Nepal, Colin also enjoys a good board game with friends and family in his home in South Philadelphia.

Jada Gibson
Jada Gibson
Designer

As part of Bailey’s design team, Jada develops graphic and interactive design solutions to support the GS1 team. The role demands creativity and flexibility in order to deliver on all of the visual aspects of brand strategy across a range of mediums and executions.

A recent graduate of Temple University’s Tyler School of Art and Architecture, Jada has demonstrated her exemplary design talent through internship opportunities with the Philadelphia Mural Arts Program as well as traditional creative agencies. Jada has spent time studying abroad in Italy and her mural work can be found in Cardenas, Cuba.

When she’s not helping brands tell their stories in unique and visually compelling ways, Jada enjoys spending time with her playful and charismatic puppy, Chester. She’s also an avid crafter and horticulturist, working diligently to master the art of keeping house plants alive.

Travis Jones
Travis Jones
Account Manager

Travis brings over 14 years of experience to his role as Account Manager at Bailey. As part of our Client Services team, he coordinates clients’ day-to-day activities and strategy while collaborating with internal departments to execute initiatives that impact the consumer in unique and inspiring ways.

Prior to joining Bailey, Travis served as Account Manager at eBay, Sales Representative and Territory Manager at Adidas and Director of Operations at the Richmond Kickers. He came to Bailey Brand Consulting to continue his passion for helping clients solve problems and identify new opportunities to build the value of their brand. His expertise enables him to tailor resources and strategies to consistently grow clients’ sales and market share.

If his record of running in the Boston Marathon (three times) is any indication, he’s got the energy to keep Bailey’s branding projects moving–with a just a little left over for chasing around his young son.

Daniel Johansen
Daniel Johansen
Designer

As part of Bailey’s design team, Daniel is responsible for implementing brand strategy in a smart, creative, and visually appealing way. He is passionate about helping brands tell their stories and strengthen connections with their audience across a variety of mediums—from print to the web and beyond.

A graduate of Champlain College, Daniel holds a BFA in Graphic Design & Digital Media, with a specialization in Motion. Since graduating, he has worked as a designer for various organizations across multiple industries and verticals, including Compass Realty, Nutrisystem, the University of Vermont and the University of Vermont Medical Center.

When he isn’t creating innovative design solutions, he enjoys spending time with his affectionate (and vocal!) cat, Ham. Daniel is also a big fan of rap and hip-hop and tries to attend concerts as often as he can.

Art Judson
Art Judson
Implementation Specialist

As an Implementation Specialist at Bailey Brand Consulting, Art Judson uses his creativity and passion for working with his hands to help develop the perfect products for our clients. He has been instrumental in redesigning brands such as Welch’s since August 2000, and finds it rewarding to see the finished results on shelves around the country.

 

Art’s day-to-day role at Bailey consists of preparing electronic artwork for printing, managing in-house photography, and creating prototypes. He is no stranger to time crunches and printing challenges—often going the extra mile to deliver a high-quality creation. Art enjoys the variety of projects that Bailey offers its clients, in addition to the great group of individuals he works alongside.

 

Art holds a Bachelor of Arts from Roanoke College. Prior to joining Bailey, he worked at several offset printing companies in prepress positions. Art lives with his wife, Megan, and their son, A.J. in a 130-year old farmhouse. He enjoys home improvements, photography, and traveling (especially to Italy, Scotland, Maine, Utah and Arizona).

Kim Kraft
Kim Kraft
Content Strategist

As a Content Strategist at Bailey, Kim helps our clients grow their businesses by delivering clear, consistent and authentic messaging across all relevant formats and channels, while collaborating with her team to implement and execute progressive digital marketing strategies.

Kim has assisted in managing large and small brands across multiple industries and verticals including beauty, education, healthcare, wellness, horticulture, hospitality, nonprofit, retail and travel.  She has also spent many years working internationally, primarily in Asia.

In her spare time, Kim enjoys crafting imaginative bedtime stories, building forts and going on nature hikes with her two toddler sons. She is currently pursuing a master’s degree in English, holds certifications in ESL and integrative nutrition and plans to become a certified yoga instructor.

Phillip Le
Phillip Le
Designer

A part of Bailey’s design team, Phillip drives the development of impactful and iconic visual systems and brand collateral. He is passionate about helping brands tell their stories and strengthen connections with their audience—from print to the web and beyond.

Phillip graduated from Temple University’s Tyler School of Art and Architecture, where he refined his design skillset, working on a wide variety of projects and across a range of creative mediums. He was a proud member of the team that redesigned Temple University’s iconic Owl Mark.

In his free time, Phillip loves to tinker with computers, keyboards, and any piece of technology he can take apart. He is also passionate about science fiction and superheroes and is an avid moviegoer. When he isn’t at the cinema or disassembling electronics, he enjoys spending time with his significant other and friends.

Ghazal Maboudi
Ghazal Maboudi
Digital Marketing Manager

As a Digital Marketing Manager at Bailey, Ghazal supports the Digital Marketing department to ensure our clients’ brand objectives and strategic needs are met across all digital channels.

Ghazal received her MBA from Duquesne University, where she learned acquired marketing and digital management skills. Ghazal also has experience in photography and social media management, expanding her skillset while working with an art institute and traveling from Washington, DC to Paris to manage events and run complex digital campaigns.

As an autoimmune disease warrior, Ghazal found her happy place running digital campaigns and analyzing reports. Digital marketing motivates her to get out of bed every morning, but in her free time she also enjoys photography, trying new restaurants, reading books—and of course—taking care of her plants.

Shannon McAneney
Shannon McAneney
Senior Brand Manager

As a Senior Brand Manager at Bailey, Shannon’s primary responsibilities include implementation and execution of digital marketing materials and brand strategy for a wide range of our client partners.

Shannon graduated from the University of South Carolina, Darla Moore School of Business with a degree in Marketing and HR Management. She has since worked as an associate brand manager for Newell Brands, contributing to strategic initiatives for Graco Children’s Products and Paper Mate.

A Philadelphia native, Shannon loves exploring the city and spending spare time with family. She also enjoys traveling, trying new recipes and everything that comes with football season.

Dan Nocket
Dan Nocket
Senior Web Developer

As Senior Web Developer at Bailey Brand Consulting, Dan Nocket enjoys working on well-designed creative projects for many of the brands that we have cultivated. In addition to developing new websites, he is responsible for maintaining, updating, and optimizing our clients’ existing sites. Dan has been aboard the Bailey bus, improving our clients’ online presence, since January 2013.

Dan enjoys the atmosphere at Bailey and attributes his enjoyment to the incredibly talented cast of characters that comprise this firm.

Dan holds a B.S. from the Rochester Institute of Technology, where he majored in Information Technology, New Media. Prior to Bailey, he worked at eBay/GSI as a senior web developer where, at one point, he tirelessly worked to build an interface for customers to create their own custom garments. In his spare time, Dan assembles electronics kits and the occasional Lego set. A big car enthusiast, he also enjoys taking road trips.

Geralyn O'Neill
Geralyn O'Neill
Senior Brand Strategist

As Senior Brand Strategist, Geralyn directs the Discovery & Research and Strategy & Positioning phases of projects at Bailey Brand Consulting. Along with the design team, Geralyn develops strategies for promoting the brand that meet the client’s objectives. She also has account management responsibilities, and acts as a liaison between our clients and our creative team.

 

Geralyn has worked at Bailey for 17 years, beginning as a copywriter and proofreader. Prior to Bailey, Geralyn worked in public relations and marketing for non-profit organizations including hospitals and universities, as well as for-profit marketing firms.

 

She holds a bachelors degree in Communications and a Masters in Education, both from Cabrini College.

Ashlyne Quidley
Ashlyne Quidley
UX/UI Designer

As a UX/UI Designer at Bailey, Ashlyne translates creative concepts into intuitive online experiences for audiences across the country and around the world. These experiences are designed to be meaningful and memorable to help build lasting relationships between a brand and its users.

After graduating from the Tyler School of Art at Temple University, Ashlyne honed her design skills in the non-profit sector, partnering with colleges and universities including her alma mater to help build enduring brands while making a tangible impact on their local communities. An artist at heart, Ashlyne’s repertoire includes digital and film photography, woodworking, printmaking, painting and drawing.

Outside the office, Ashlyne teaches art classes at the Everhart Museum to children in grades K-6. She is also an avid music lover, makeup and fashion junkie and car enthusiast. When she’s not glued to a computer, she loves to host game nights, movie nights and festive dinners with friends and family.

Kate Shuman
Kate Shuman
Senior Brand Manager

As a Senior Brand Manager at Bailey, Kate helps build our clients’ brands through the development of forward-looking digital strategies and marketing initiatives.

In the years since graduating from the Temple University School of Media and Communications, Kate has executed paid digital media campaigns for a4 Media, and contributed to planning, executing, and analyzing qualitative and quantitative market research projects at Blueberry Market Research.

In her spare time, Kate enjoys painstakingly renovating her (roughly) 300-year-old house and attending concerts and stand-up comedy shows with her husband. Some of her favorite acts include Radiohead, Foo Fighters, John Mulaney and Tom Segura.

Matt Silverman
Matt Silverman
Art Director

As an Art Director at Bailey, Matt leads a wide variety of complex creative initiatives, working closely with his design team to create and execute large scale, multi-component campaigns. He is a visual storyteller who strives to tell a compelling narrative through evocative visual choices that elicit emotion and inspire action.

Matt attended Temple University’s Tyler School of Art, graduating Summa Cum Laude with a BFA in Graphic & Interactive Design. There he was recognized as the top illustrator in his graduating class and his design book ranked among the top selected senior portfolios. Over the years, Matt has contributed to national & internationally recognized brands such as Suncast, Welch’s, Twinings, Boehringer Ingelheim, Crown Holdings, and PMA Companies.

Matt’s passion for the visual arts extends from traditional, fine art to contemporary media including film, music and video games. His hobbies are many and diverse, as is his growing collection of cultural artifacts, film posters, movie props, animation cels, and more. When not planted in front of a screen, Matt enjoys attending live concerts, art openings and conventions and spending time with his two bad cats, Dracula and Medusa.

Justin Swallow
Justin Swallow
Video Producer

As a Video Producer at Bailey, Justin collaborates across project teams to develop unique, strategic and creative video solutions for our clients. From pre- to post-production—whether in-house or on-location—he excels in bringing brand experiences to life through video.

Justin graduated from Temple University with a BA in Film & Media Arts. Before joining Bailey, he served as a Producer at Philamedia, and Creative Director and Shop Manager at BC Creative Co. He has lent his keen eye and production expertise to a wide range of prestigious academic institutions and renowned consumer brands including Temple University, Penn Medicine, the Johns Hopkins School of Nursing, Calvin Klein, Puma, Planet Fitness, Foot Locker, and the Philadelphia Eagles.

A son of Italian immigrants and native North-Philadelphian, Justin loves spending time with family—especially for a big meal. He also enjoys spontaneous excursions to do snowboarding, mountain biking or surfing with friends. Justin has over a decade of experience as a drummer and also enjoys learning music on the piano—yes, he can play you the theme song from Jurassic Park.

Rachel Trainer
Rachel Trainer
Senior Brand Manager

Rachel’s role as Senior Brand Manager at Bailey involves helping build our clients’ brands through the development of forward-looking digital strategies and marketing initiatives.

A graduate of American University with a B.A. in Public Communications, Rachel began her career at the media management agency Tango Media Management and the PR firm Breslow Partners. In the years since, she has developed and demonstrated her marketing expertise across a variety of distinct B2B market segments, including finance, technology and business products.

If you’re lucky, you can catch Rachel after hours singing in her band 5th Street Remnants. When she’s not in front of her laptop or a microphone, she also loves spin class and listening to a good podcast.

Sam Wallis
Sam Wallis
Art Director

Sam’s work as a designer at Bailey Brand Consulting involves creating a variety of visual materials for our clients to help develop cohesive brand identities. From packaging to print to web, Sam is responsible for crafting a seamless brand experience.

Before joining the Bailey team, Sam interned with Lenox and Grafik Marketing Communications. She earned an Associate Degree in Advertising Design from Delaware Technical & Community College and her BFA in Graphic Design with a minor in Illustration from Moore College of Art & Design, graduating valedictorian in 2013.

When she isn’t designing, Sam enjoys traveling to new places, listening to audio books, and watching the latest documentaries and animated movies.

Chad Wetzel
Chad Wetzel
Client Operations Director

As Director of Client Operations at Bailey, Chad is responsible for overseeing day-to-day project administration—including workflow, timing and budget management for all client activities and operations. He brings a sharp eye and knack for organization to the Bailey team, working tirelessly to uncover new process efficiencies that produce outstanding results for our firm and our clients.

Creative, selfless and curious by nature, Chad has explored opportunities across a wide range of organizations and industries, including Assistant Sports Editor at a daily newspaper. Regardless of his role, the one constant in Chad’s career has been an aptness for bringing groups together across departments and across companies—a talent that has made him an exceptional facilitator of team alignment.

Chad embraces any and every opportunity to learn, grow and improve himself and his teams, and is an avid consumer of podcasts and audiobooks. He is always game to travel (he’s road-tripped across the country twice), and enjoys spending spare time helping out at his family brewery—including the occasional QA test.

Todd Wolfe
Todd Wolfe
Senior Producer of Video Production

Todd is an award-winning writer, director and filmmaker. As Senior Producer of Video Production at Bailey, he is responsible for overseeing all video and post production at the firm.

Originally from Danville, PA, Todd relocated to Philadelphia over two decades ago to pursue a career in the arts. After a multi-year stint with legendary label Ruffhouse Records, Todd transitioned to music video and film production. In 2008, he completed his directorial debut Left/Right. Today, his filmography includes the indie-comedy ‘Saddle Up’ with Mickey Rooney, urban dramas ‘Streets’ with Meek Mill and ‘Brotherly Love’ for Queen Latifa’s Flavor Unit Entertainment.

Todd recently wrapped principal photography on his latest feature film We Need to Talk. When he’s not behind the lens or in the editing bay, Todd enjoys playing video games and spending time with his wife and daughter.

Emily Zuwiala-Rogers
Emily Zuwiala-Rogers
Art Director

As an Art Director at Bailey, Emily is responsible for managing the visual aspects of brand identity across all experiences and touchpoints. From concept to execution, she creates unique solutions that resonate with the target audience.

Emily graduated at the top of her class with a B.S. in Graphic Design Communication from Philadelphia University. She honed her skills leading the design team at Warkulwiz Design Associates, where she worked with a variety of clients ranging from foundations and environmental non-profits to pharmaceutical corporations. Her work has been recognized by GDUSA, PRINT+HOW’s Best of Design and AIGA Philadelphia.

Off the clock, you can find Emily scouring the streets of Philly for its next great undiscovered restaurant, or discovering the region’s best outdoor destinations by bike.

What’s a double-decker bus doing in our office?

Visit our office just outside Philadelphia and you’ll also find an airstream trailer, London phone booth and taxi cab, and plenty of “war rooms” where we do some of our best thinking. It’s an inspiring space for inspired work.

And what’s the story with the bus? When we wanted to build a mezzanine level in our office’s seminar space, the permit people said “no.” To us, “no” wasn’t an option, so we brought in a two-story bus instead. Not only is our bus born from thinking differently, the people who work around it think that way, too.