Bailey Video Podcast: How Can Agile Research Help Build Your Brand?
The Bailey Video Podcast is an ongoing web series centered on brand creation and development. In each episode, Bailey’s branding experts are joined by industry leaders and subject matter experts to candidly discuss some of the most important topics facing brands and businesses today.
Our latest episode features insights on agile research and how it can help brands better understand and more flexibly respond to consumer demands. Eric Yeager, Associate Creative Director and Director of Media Production at Bailey, is joined by Jamie Gailewicz, Bailey’s Vice President of Client Services, and Jane Mount, President of Libran Research & Consulting, to discuss agile research methodology and techniques, which can help brands stay connected with consumers and respond to their evolving needs more actively.
- What is the agile research methodology and how does it work?
- How does agile research amplify the voice of the consumer?
- How does agile research support brand and business goals?
- What are the primary benefits of the agile research approach?