What keeps you up at night?

Struggling to unify a fragmented brand?

What keeps you up at night?

Preparing to launch a new product or service?

What keeps you up at night?

Ready to take a growing business to the next level?

What keeps you up at night?

Trying to organize a portfolio of acquired brands?

What keeps you up at night?

Losing market share?

At Bailey, we create solutions to complex branding challenges by combining strategy and creativity in equal measure. It’s a personalized approach that has been proven to produce exceptional results for our clients.

Market Insight

We understand and distill the marketplace

  • Voice of the Customer Research
  • Brand Equity, Reputation and Perceptions Studies
  • Market Segmentation
  • Competitive/Market Analysis
  • User Experience Testing
  • Consumer Journey Mapping
  • Market Opportunity Identification

Brand Strategy

We position brands to the market

  • Brand Positioning & Value Proposition
  • Brand Architecture
  • Brand Portfolio Strategy
  • Naming
  • New Product Ideation

Brand Creation

We design and activate brands

  • Brand Identity & Visual Systems
  • Digital/Web Design
  • User Interface Design
  • Photography/Video
  • Branded Content
  • Branded Environments
  • Packaging Design

Brand Management

We plan and manage brands

  • Go-to-market Planning
  • Internal Rollout
  • Digital Marketing, SEO and Paid Search
  • Digital Insights & Analytics
  • Social Media Management
  • Budgeting/Media Mix

“Bailey are Brand Partners and Brand Advocates. They are solution-drivers who you can work with to help affect your brand.”

-Former Chief Customer Officer, Bolthouse Farms and SVP, The Coca Cola Company

“I feel like it is more of a partnership with Bailey... There is a willingness from both sides to invest in each other to learn and adapt to meet each other’s needs.”

-Chief HR Officer and EVP Marketing, NCI Building Systems

How we partner with clients

We listen.

We want to know what keeps you up at night. As a branding partner, we immerse ourselves in every detail of your business—your history, operations, audience, competition and market challenges.

We build trust.

No matter the project, problem or deadline, when you give it to us, consider it done. Our value as the “go-to” brand partner fuels many of our long-term client relationships.

We believe in your brand.

Your heart and soul goes into your business. Ours does, too. You’ll find us to be your most passionate advocate every step of the way.

Recent Work