Bailey Published in the Journal of Brand Strategy: Read Our Article on Putting Brand Purpose into Practice
Brand purpose is a topic that is widely discussed but little understood. Recently published in the Winter 2020-21 issue of the Journal of Brand Strategy, our article, “Putting Your Purpose Into Practice: Why Introspection Is Essential for Building a Successful Brand,” is now available for download.
Co-authored by Bailey Brand Consulting President and CEO Christopher K. Bailey and Cornerstone Building Brands Chief Marketing Officer Susan S. Selle, the paper offers valuable insight, analysis and recommendations to help organizations align behind a shared purpose and vision for the future—and demonstrates our passion for collaboration with our partners.
We are proud to share this content—typically available only via subscription—exclusively with our audience. Click above to download the article now.
Get answers to your most pressing questions pertaining to Brand. Specific areas of focus include:
- What Is Meant by Brand Purpose and Where Does It Come From?
- What Does It Mean to Be Purpose-Driven?
- What Is the Difference Between Brand Purpose and a Mission Statement?
- Developing an Actionable Purpose: A Cornerstone Building Brands Case Study