Bailey Video Podcast: How Can Leadership Help Drive Brand Purpose?

October 2021

The Bailey Video Podcast is an ongoing web series centered on brand creation and development. In each episode, Bailey’s branding experts are joined by industry leaders and subject matter experts to candidly discuss some of the most important topics facing brands and businesses today.

Our latest episode features additional insights on the topic of leadership and brand purpose from Bob Carpenter, President and CEO of GS1 US®, and Chris Bailey, President and CEO of Bailey Brand Consulting. The two discuss the differences between an organization’s mission and its purpose, the role of leadership in bringing that purpose to life, and the importance of taking an outside-in perspective on your business.

View the conversation now. Discussion points include:

  • How Has Your Perspective on Brand Purpose Evolved Over Time?
  • How Does an Organization Put Its Purpose into Practice?
  • How Does Purpose Differ in For-Profit and Not-for-Profit Organizations?
  • Where Does the Journey to Brand Purpose Begin?
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To learn more about this topic or to discuss an issue impacting your business, contact Bailey’s Vice President of Client Services, Jamie Gailewicz, at 610-818-3103 or email us at [email protected].

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