Bailey Video Podcast: How Brand Purpose Impacts Employees

April 2022

The Bailey Video Podcast is an ongoing web series centered on brand creation and development. In each episode, Bailey’s branding experts are joined by industry leaders and subject matter experts to candidly discuss some of the most important topics facing brands and businesses today.

Our latest episode features additional insights on how brand purpose impacts employees from Katy Theroux, Executive Vice President and Chief Human Resources Officer of Cornerstone Building Brands and Chris Bailey, President and CEO of Bailey Brand Consulting. They discuss how developing an internal brand with purpose in mind can have a strong impact on employees and help with recruitment, retention and productivity.

View the conversation now. Discussion points include:

  • How do you get your employees aligned with your internal branding?
  • How does purpose help guide your company through changes?
  • How does purpose impact the employee experience? And how do employees experience brand purpose?
  • How do you measure the success of brand purpose?
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To learn more about this topic or to discuss an issue impacting your business, contact Bailey’s Vice President of Client Services, Jamie Gailewicz, at 610-818-3103 or email us at [email protected].

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