Brand design roundup: revisiting our top five trends for 2019

Back in December of 2018, we laid out our predictions for what we believed would be some of the key design trends in 2019. Now more than halfway through the year, we’ve decided to reexamine those predictions and grade ourselves on our performance. So how did we do?


Custom illustration – A+
This trend shows no signs of slowing down in the second half of 2019 and beyond, particularly in the food and beverage categories.

Bailey Brand Yasso Trends
Bailey Brand Billie Trends
Bailey Brand Trends Proper Corn
Proper Corn

Vintage details – B+
We continue to see broad usage of vintage cues, not only in graphic applications, but also in structural design—again, this trend is especially prevalent in the food and beverage categories.

Bailey Brand Monaco Craft Cocktails Trends
Monaco Craft Cocktails
Bailey Brand Trends Coca Cola
Coca Cola
Bailey Brand Danone Stok Trends
Danone Stok

Authenticity in imagery – A
Fashion and beauty brands continue to run campaigns featuring real people in real situations. Diversity, uniqueness and imperfection are celebrated as normal and beautiful, connecting the brand to consumers in a highly relatable way.

Bailey Brand Trends Dove
Bailey Brand Trends Aerie
Aerie #AerieREAL
Bailey Brand Trends Aerie
Aerie #AerieREAL

Serif typefaces – C
Serif fonts seemed to have their moment and are still trending lightly across the board. Interestingly, the one place where we still see them flourishing is in the frozen dairy category.

Bailey Brand Steve's Ice Cream Trends
Steve's Ice Cream
Bailey Brand Graham's Goodness Trends
Graham's Goodness
Bailey Brand Brooklinen brand design Trends

Bold visual palettes – A+
This trend is clearly still in full effect in the beverage space, but can also be seen in food, fashion and other categories as well.

Bailey Brand Bubly soda Trends
Bailey Brand Trends Sodastream
Bailey Brand Trends Coloko Trends

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