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Brand design roundup: revisiting our top five trends for 2019

Back in December of 2018, we laid out our predictions for what we believed would be some of the key design trends in 2019. Now more than halfway through the year, we’ve decided to reexamine those predictions and grade ourselves on our performance. So how did we do?

 

Custom illustration – A+
This trend shows no signs of slowing down in the second half of 2019 and beyond, particularly in the food and beverage categories.

Yasso
Yasso
Billie
Billie
Proper Corn
Proper Corn

Vintage details – B+
We continue to see broad usage of vintage cues, not only in graphic applications, but also in structural design—again, this trend is especially prevalent in the food and beverage categories.

Monaco Craft Cocktails
Monaco Craft Cocktails
Coca Cola
Coca Cola
Danone Stok
Danone Stok

Authenticity in imagery – A
Fashion and beauty brands continue to run campaigns featuring real people in real situations. Diversity, uniqueness and imperfection are celebrated as normal and beautiful, connecting the brand to consumers in a highly relatable way.

Dove
Aerie
Aerie #AerieREAL
Aerie
Aerie #AerieREAL

Serif typefaces – C
Serif fonts seemed to have their moment and are still trending lightly across the board. Interestingly, the one place where we still see them flourishing is in the frozen dairy category.

Steve's Ice Cream
Steve's Ice Cream
Graham's Goodness
Graham's Goodness
Brooklinen
Brooklinen

Bold visual palettes – A+
This trend is clearly still in full effect in the beverage space, but can also be seen in food, fashion and other categories as well.

Bubly
Bubly
Sodastream
Sodastream
Coloko
Coloko

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