Design Trends Revisited: Our Top Five Trends For 2019

Back in December of 2018, we laid out our predictions for what we believed would be some of the key design trends in 2019. Now it’s time for design trends revisited to see how well we did with those predictions and grade ourselves on our performance. So how did we do?

Custom illustration – A+
This trend shows no signs of slowing down in the second half of 2019 and beyond, particularly in the food and beverage categories.

Bailey Brand Yasso Design Trends Revisited cookie
Bailey Brand Billie Design Trends Revisited heart people
Bailey Brand consulting Design Trends Revisited Proper Corn
Proper Corn

Vintage details – B+
We continue to see broad usage of vintage cues, not only in graphic applications, but also in structural design—again, this trend is especially prevalent in the food and beverage categories.

Bailey Brand Monaco Craft Cocktails Design Trends Revisited
Monaco Craft Cocktails
Bailey Brand Trends Coca Cola Design Trends Revisited
Coca Cola
Bailey Brand Danone Stok Design Trends Revisited
Danone Stok

Authenticity in imagery – A
Fashion and beauty brands continue to run campaigns featuring real people in real situations. Diversity, uniqueness and imperfection are celebrated as normal and beautiful, connecting the brand to consumers in a highly relatable way.

Bailey Brand consulting Design Trends Revisited Dove
Bailey Brand consulting Aerie Design Trends Revisited
Aerie #AerieREAL
Bailey Brand Design Trends Revisited women bathing suits Aerie
Aerie #AerieREAL

Serif typefaces – C
Serif fonts seemed to have their moment and are still trending lightly across the board. Interestingly, the one place where we still see them flourishing is in the frozen dairy category.

Bailey Brand Steve's Ice Cream Design Trends Revisited
Steve's Ice Cream
Bailey Brand Graham's Goodness icecream Design Trends Revisited
Graham's Goodness
Bailey Brand Brooklinen Design Trends Revisited dog on bed

Bold visual palettes – A+
This trend is clearly still in full effect in the beverage space, but can also be seen in food, fashion and other categories as well.


To learn more about this topic or to discuss an issue impacting your business, contact Bailey’s Vice President of Client Services, Jamie Gailewicz, at 610-818-3103 or click here to contact us via [email protected].

Bailey Brand Bubly soda Design Trends Revisited fruit
Bailey Brand Sodastream Design Trends Revisited blue
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