Project Overview: Twinings Wellness Teas
Twinings North America partnered with Bailey Brand Consulting to launch a new line of teas in the rapidly expanding wellness category. Bailey designed product packaging for each of the five varieties, emphasizing the range of delicious flavors and healthy attributes via crisp, vibrant visuals. The new teas feature benefit-centric names such as “Energize,” “Unwind” and “Renew,” and each boasts a variety of ingredients to help promote the drinker’s health and well-being.
Look for all five of Twinings’ new wellness teas on store shelves now!