Bailey Brand Consulting - Pot of Twinings Wellness Tea being poured into a blue tea cup on a counter in front of a window
Bailey Brand Consulting Twinings Logo

Bringing a Vibrant New Line of Wellness Teas to Life

Project Overview

Twinings North America partnered with Bailey Brand Consulting to launch a new line of teas in the rapidly expanding wellness category. Bailey designed product packaging for each of the "Superblends" varieties, emphasizing the range of delicious flavors and healthy attributes via crisp, vibrant visuals. The new teas feature benefit-centric names such as “Immune Support+,” “Energy+” and “Sleep+,” and each boasts a variety of ingredients to help promote the drinker’s health and well-being.

Look for  Twinings’ new Superblends wellness teas on store shelves now!

Twinings Superblends