Bimbo Bakeries & Disney Organic Bread Video
Bailey, Bimbo & Disney make mealtime magic
Bimbo Bakeries and The Walt Disney Company recently partnered to launch a new line of organic white bread with whole wheat for kids. To celebrate this delicious and nutritious new addition to its product offering, Bimbo reached out to Bailey to create a 30-second spot featuring Disney’s iconic Mickey and Minnie Mouse characters. Watch the video below.
Bringing the ingredients together
A hybrid of live-action filmmaking and traditional animation, the spot highlights Bimbo’s eco-friendly manufacturing processes and the mouthwatering natural ingredients that make its bread so unique. Bailey crafted the script, cast the talent, efficiently captured the video elements, coordinated with the off-site animation team and edited all of the elements together in-house to bring the concept to life.
Enjoy a taste of wholesome family fun
Three distinct versions of the spot were created for each member of Bimbo’s family of premium bread brands: Arnold, Brownberry and Oroweat. The new product line is now available in grocery stores and from food retailers all over the country.