Market Analysis and Consumer Insights

Market Analysis & Consumer Insights

Who is Your Audience and What do They Value?

No two people or businesses are exactly alike, and no solution is truly one-size-fits-all; this is what makes market analysis so critical. Our team assesses every touchpoint along the consumer decision-making journey—weighing wants, needs, expectations and pain points—to make informed recommendations that ideally position your brand within its marketplace.

We are agile in our analytical approach and turn insights into action to answer the questions that keep you up at night.

Brand Strategy

Market Analysis & Consumer Insight Capabilities

Quantitative Research

  • Market & Competitive Analysis
  • Market & Customer Segmentation
  • Shopper/Consumer Insights
  • Usage & Attitude Research
  • Brand Equity, Awareness & Tracking
  • Messaging, Claims & Name Testing
  • Concept & Product Testing
  • Packaging/Advertising/Campaign Testing
  • Customer Panel/Customer Agile Feedback
  • Customer Experience
  • Customer Loyalty

Qualitative Research

  • In-Person & Online Focus Groups
  • Online Bulletin Boards
  • In-Person & Online Interviews
  • Online Communities
  • Ethnography Research
  • UX Research/Usability Testing
  • Task Analysis

Additional Research Capabilities

  • Social Listening
  • Customer Behaviors & Journey Mapping
  • Content Audit, SEO, Keywords