Bringing a Vibrant New Line of Wellness Teas to Life
Project Overview
Twinings North America partnered with Bailey Brand Consulting to launch a new line of teas in the rapidly expanding wellness category. Bailey designed product packaging for each of the "Superblends" varieties, emphasizing the range of delicious flavors and healthy attributes via crisp, vibrant visuals. The new teas feature benefit-centric names such as “Immune Support+,” “Energy+” and “Sleep+,” and each boasts a variety of ingredients to help promote the drinker’s health and well-being.
Look for Twinings’ new Superblends wellness teas on store shelves now!