Project Overview: Crown Holdings 2022 Annual Report
Crown Holdings, Inc. is a global leader in the development of innovative metal packaging technology and solutions. Looking back on a year that exceeded industry benchmarks, the organization partnered with us to bring its 2022 Annual Report to life.
Crown Holdings outperformed key competitors in 2022 by demonstrating resilience in the face of industry headwinds. The organization’s posture of committed confidence informed our approach to developing both the visual design language and eye-catching infographics featured in the report.
Utilizing a unique graphical motif centered around strength and endurance, our team explored bold, high-contrast colors within a sophisticated design framework that reinforces the brand’s five core values: Put People First; Govern Ethically & Responsibly; Operate Sustainably; Commitment to Quality; and Innovate Every Day.
The Bailey Brand Consulting design team sought to capture Crown’s indomitable spirit through a dynamic visual system that supports the overall brand positioning while echoing and modernizing the emblematic brand heritage colors of gold and green. With its 2022 Annual Report in hand, Crown Holdings, Inc. is positioned to build upon its positive momentum in 2023—and for years to come.