Suncast “Envision. Accomplish. Enjoy!” Campaign
Omni-channel inspiration: helping a seasoned lifestyle brand shine ever brighter
Suncast creates smart products designed to breathe new life into your favorite spaces in and around your home. In spring of 2021, the brand partnered with Bailey to produce volume eight of its ongoing quarterly content series originally conceived by our team in 2018—this time centered around the theme of regrowth.
A multifaceted marketing initiative
The Bailey team typically generates over 100 unique elements for each Suncast quarterly campaign, spanning a wide variety of creative initiatives. This includes content strategy in the form of blogs and articles, a combination of on-site and in-house photography and videography, strategic partnerships with established home and lifestyle influencers such as Sara Bendrick, as well as countless creative and design executions to bring the theme of “Regrowth” to life at every touchpoint.
An inspired space in a most unlikely place
The Bailey video team envisioned, curated and created an “Inspired Space” atop a small, rooftop deck in the heart of downtown Philadelphia. Based on established brand strategy and targeting-identified audience personas, the space was redesigned from the ground up, featuring a selection of Suncast products and a stunning 60-second video (see above) as well as a series of fully shoppable Instagram images.
Growing a passionate and engaged online audience
Each Suncast quarterly campaign delivers value to the Suncast audience wherever and however they choose to engage with the brand. From influencer-sourced tips and tricks to prepare your yard for spring, to authentic fan photos showcasing Suncast pride—all content is distributed via the brand’s email and social media channels and drives back to the dedicated “Envision. Accomplish. Enjoy!” landing page. As a final step, the quarterly content is reformatted into an optimized, print-friendly editorial format so it can be shared internally and with select Suncast partners.