PSIvet Brand Platform & Web Refresh
Project Overview
When your brand pledges to “walk beside” your customers as a dedicated consultant, it needs to be able to deliver on that experience across every channel. PSIvet—a national GPO that helps more than 5,500 independent veterinary practices stay competitive through consulting, CE, rebates and business tools—partnered with Bailey to deliver on that commitment.
What We Did
Project Summary
Bailey partnered with PSIvet to refresh their brand platform and consolidate four disparate websites into a single smart CRM-integrated and customer-centric digital experience that would fully replicate the trusted consultant relationship they offer members every day.
Understanding & Articulating the Brand
Our team began by taking a deep dive into recently completed brand research and stakeholder insights. We then built upon these findings through workshops and competitive analysis, which informed the creation of a new brand platform complete with an updated promise, refined messaging and an actionable brand playbook. The new positioning gets straight to the heart of the PSIvet brand, speaking to both the emotional and practical needs of independent practice owners.
A Digital Consultant Experience
Next, we turned our attention to the web, combining four separate properties—psivet.com, a symposium microsite, a member blog and the member login portal—into a single cohesive and unified website. The design and UX were tailored to create a true digital consultant experience, providing tailored resources, vendor connection and CE opportunities 24/7. We also integrated Zoho CRM to enhance the experience based on each member’s unique profile.
Brand Playbook
PSIvet 12th Annual Business Symposium Invitation
PSIvet 12th Annual Business Symposium Invitation
Results
Real Impact, Real Growth
The new PSIvet digital experience arrives at an exciting time for the organization. Membership sign-ups are up over 60% year-over-year. Annual Symposium registrations have exceeded 2024’s total. And PSIvet now has a scalable, flexible web platform—and brand messaging system—they can grow with.
Want to see the transformation for yourself? Click here to explore the new PSIvet site.
Website User Flows
Website Wireframes
Redesigned Website
Redesigned Website
