GS1 GTIN 50th Anniversary Video

Turning a complex story into a celebration of innovation

GS1 recently celebrated a significant milestone: the 50th anniversary of the Global Trade Item Number (GTIN), the 13-digit code that appears on product packaging to ensure unique identification of the item around the world. To mark the occasion, the GS1 Global office partnered with Bailey to create a video chronicling the GTIN’s journey from invention to ubiquity. Watch the GS1 GTIN 50th Anniversary video below.

One story. Countless perspectives.

To bring our vision to life, Bailey first developed a script and storyboards in collaboration with the GS1 team. We then cast talent and recorded the scripted narrative elements at our in-house studio in Plymouth Meeting, PA. Finally, we sourced b-roll footage and archival interviews with key GS1 stakeholders to reflect the full scope of the story in an upbeat, engaging and dynamic way. The seven-minute video debuted before a global audience in March 2021.

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