Built to Perform: Elevating Customer Success in 2024
SERVICES
Project Overview
Crown Holdings, Inc. is a global leader in the development of innovative metal packaging technology and solutions. The organization implemented a proactive strategy to elevate customer success in 2024—and partnered together with Bailey to bring this story to life in its latest annual report.
Crown took meaningful steps to excel in every aspect of its business last year. This performance-centric mindset informed our approach to developing the report’s energetic visual design language and bold, high-impact photography and graphics.
What We Did
The Bailey design team sought to build upon last year’s report by adding vivid jewel-toned colors that capture the feel of how Crown’s customers and brands are engaging with today’s consumers. This modern visual system supports the brand’s commitment to customer success and sustainability and reinforces its five core values: Put People First; Govern Ethically & Responsibly; Operate Sustainably; Commitment to Quality; and Innovate Every Day.
Results
With its 2024 Annual Report in hand, Crown Holdings, Inc. is positioned to build upon its positive momentum in 2025—and for years to come.
