Crown Holdings Annual Report 2020
Shedding new light on the brand’s accomplishments in a year of unprecedented challenges
Amid a period of uncertainty, beverage cans experienced a year of strength and increased consumer loyalty. To capture this theme of “Forging Ahead” amid adversity, Crown Holdings, Inc. partnered with Bailey to design its 2020 annual shareholder report.
Across the 30+ page document, our team contrasted bold, black-and-white photography with vibrant pops of product-centric color. The stark visual style supports the brand’s commitment to innovation and creativity, as well as its six core values: Put People First; Innovate Every Day; Govern Ethically & Responsibly; Operate Sustainably; Commitment to Quality; and Strategic Global Presence.
The Bailey design team sought to capture Crown’s strength and momentum through iconic, eye-catching imagery that supports the overall brand positioning as well as the organization’ reputation as a best-in-class employer and responsible corporate citizen. With their 2020 annual report in hand, Crown Holdings, Inc. is approaching 2021 from a position of strength.