Revitalizing the brand of a superior vet specialist

In 2004, HOPE opened its doors as the first-ever emergency and critical care veterinary hospital in Chester County, Pennsylvania—and it’s been expanding its portfolio of services ever since. Today it operates out of a new, 21,000-square-foot, state-of-the-art facility, providing expert care to pets in need 24 hours a day, seven days a week.

For the vast majority of its remarkable history, HOPE conducted its own internal marketing—and though the passion and experience were there, the organization struggled to build and maintain a consistent look and feel across all communications and channels. That’s where Bailey came in.

As part of its multifaceted partnership with HOPE, Bailey spearheaded a complete brand refresh impacting everything from signage, brochures and other collateral materials to the company’s overall go-to-market strategy. The approach involved an updated, upbeat visual identity with vibrant colors and radiant, natural photography.

The results speak for themselves, showcasing the incredible work HOPE and its employees do on a daily basis. At its core, the company believes that specialty veterinary care is both a science and an art. With Bailey’s help, HOPE created a fresh platform to convey that message to its audience in a bold and compelling way.