Clarifying Complexity to Drive Growth: AQUALIS Web Refresh
Project Overview
As the nationwide leader in sustainable water management services, AQUALIS delivers a comprehensive range of water engineering, management and testing capabilities. The organization has grown rapidly in recent years through a series of strategic acquisitions, and its existing website struggled to keep pace with the evolving breadth and depth of its service offering. AQUALIS partnered with Bailey to evolve its digital presence—one that could clearly articulate the organization’s value proposition, improve user navigation and better support lead generation and education across all industries and regions.
Homepage of Redesigned Website
What We Did
Bailey began by undertaking deep discovery sessions, competitive, comparative and peer audits and interviews with key stakeholders, aligning internal priorities and capturing key insights from marketing and operations leaders. We then developed a streamlined information architecture centered on intuitive navigation and clear service pathways. Our approach prioritized clarity and simplicity while ensuring the site could scale alongside AQUALIS’ continued growth.
Working in close collaboration with the AQUALIS team, Bailey delivered a fully restructured and redesigned website experience, including:
- Sitemap & Information Architecture: Developed an intuitive structure centered around clear service categories—allowing users to easily get where they need to go.
- UX & UI Design: Created responsive, mobile-optimized templates for a number of core content pages including the homepage and various services landing pages. Designs focused on streamlined page layouts, improved accessibility and region-specific service visibility.
- Content Integration: Guided AQUALIS through content preparation, ensuring SEO-optimized copy supported organic search visibility while clearly communicating technical services to non-expert users.
- Development & Post-Launch Support: Developed and launched the brand new aqualisco.com. We also provided support in the form of testing, QA, launch readiness and internal training.
Website Wireframes
Results
The redesigned website elevates AQUALIS position as a thought leader in the water compliance industry. Improved UX, consolidated service pages and improved information architecture now support stronger lead generation and user engagement. As the business continues to grow, their new digital platform is ready to evolve with them.
Redesigned Website
Redesigned Website
Redesigned Website
