Creating a Conference Experience Worthy of a Revolutionary Technology


Bailey partnered with GS1 US to help them creating a conference experience worthy of a revolutionary technology.

GS1 has maintained the global standards for barcodes for over 40 years, and is expanding and evolving on that technology even today. One such example is GS1 US Mobile Scan, which takes the power of product identification to the next level by improving the speed of checkout and putting relevant product information—including recipes, allergens, coupons, promotions and videos—directly at consumers’ fingertips.


GS1 US Mobile Scan represents a transformational change in business, and Bailey was brought on board to help convey that message at the GS1 Connect® 2016 conference in Washington, DC. From concept to design, our team created an interactive, experiential destination that brought the GS1 US Mobile Scan message to life.


Divided into four stations representing unique consumer use cases, the experience introduced attendees to the technology in a dynamic and engaging way. Conference-goers participated in demonstrations featuring a range of products across categories, which, when scanned via a mobile device, returned content ranging from full-fledged mobile applications to YouTube how-to videos, critical product information and more.


Additionally, the experience featured a supermarket scanning challenge to demonstrate the speed and ease of using GS1 US Mobile Scan at checkout. Attendees scanned a number of consumer packaged goods as quickly as possible, with results indicating how their overall efficiency compared to traditional barcode scanning.

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