Bailey Video Podcast: How Can Brand Strategy Enhance the Buyer Journey?

May 2022

The Bailey Video Podcast is an ongoing web series centered on brand creation and development. In each episode, Bailey’s branding experts are joined by industry leaders and subject matter experts to candidly discuss some of the most important topics facing brands and businesses today.

Our latest episode features insights on how brand strategy can enhance the buyer journey from Charlie Cole, Chief Executive Officer of FTD and Chris Bailey, President and CEO of Bailey Brand Consulting. The two discuss the importance of brand strategy in an environment where the consumer journey has become increasingly complex and competitive.

View the conversation now. Discussion points include:

  • How can brand strategy create a holistic online and offline experience?
  • How can you guide your customers through an increasingly complex purchasing journey?
  • What are some common points of friction that can influence a buyer’s journey?
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To learn more about this topic or to discuss an issue impacting your business, contact Bailey’s Vice President of Client Services, Jamie Gailewicz, at 610-818-3103 or email us at [email protected].

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